Unless you’re an SEO guru, getting your blog ranked with the search engines can be a frustrating project. The good news is, you don’t have to spend hours struggling to understand all the SEO rules to make a dramatic difference in your blog’s rank. If you practice the following steps on each and every post, I guarantee you’ll see a marked improvement relatively quickly.
Tip 1 – Start with your Keyword or Phrase.
Your keyword is the word that the search engines use to identify information related to a topic it’s searched on the internet. Use a keyword or keyword phrase that a potential visitor would use as a search term when trying to find your information. For example, if you’re selling “candied apples”, you would want to use that phrase as your keyword.
Your goal is to attain a keyword density of between 1% and 2%. If your post is 500 words long, your keyword should appear between 5 and 10 times. You want to make sure your keyword is used in the first and last sentences of your blog. You should also make sure that your keyword appears in bold, italics and underline.
Tip 2 – Use your Subheadings!
Make sure your keyword appears in your blog’s subheadings. In WordPress, you simply highlight the selected text and the H1, H2 or H3 tag from the format drop-down. Use all three! It doesn’t matter what order you put them in on your blog but it’s got to have all three.
—-> Caution – Search Engine Optimization for a Blog can Destroy Content Quality
When using keywords, the challenge is to maintain the quality of your post as well as your blog. If you overwork the keyword to the point that it’s irritating to the reader or detracts from the content, you’re going to lose your audience. If you can attract your audience with good SEO Brendale, you don’t want to run them off with too much of it.
Tip 3 – Use Metatags in your Blog Post.
WordPress makes it easy to place metatags in your blog post so don’t skip this step. These tags are used by the search engines to find data quickly so it’s difficult to get ranked if you forget them. You can either add your keywords individually or you can copy and paste a small portion of your article into the metatags. Make sure you use your keyword or phrase as the first one.
Tip 4 – Use Images in your Blog Posts.
Using images in your blog is a must, search engines are looking for them. Add your keyword or phrase to the title and the alt text section of the image description. A picture is truly “worth a thousand words” when it comes to search engine optimization.
That’s it. Four simple steps and your blog has jumped a notch above the rest of the novices. Granted, there’s a ton more to it and you’ll learn it in time ~ but it’s a start.