While using popular keywords is the way to go to improve search engine rankings, overuse of search terms or over stuffing them can result with a penalty – getting sandboxed by Google. Over reliance on a popular keyword is not a good strategy because the time your website will spend in the sandbox can take as long as a year. However, while your website sits in the sandbox with that keyword term, you can use a selection of long tail keywords to target more serious customers.
If your website has been sandboxed by Google, the expert’s advice is to use long tail keywords that are less popular and less searched for to rank in Google. This approach can significantly help to increase your website traffic from organic search results (SERPS). You can target customers with keyword terms that are less competitive and easier to rank for in Google. Using this method has been proven to improve sales, improve lead generation and increase revenue.
The significant advantage of using long tail keywords is the savings you will enjoy from not using online advertising platforms such as AdWords and Overture to generate website traffic. Clever deployment of such keywords will free you … Read More